
Boost Mobile has launched its own Stay Home initiative, kicking off with Boost Live Music Thursdays starting today.
‘Live at 5’ will feature a range of Australia’s best up-and-coming young talent, performing live on Boost Mobile’s Instagram, every Thursday at 5pm (AEST).
Aussie rapper Allday will be the first performer to feature in the initiative, gigging from the Boost Mobile handle @boostaus.
The #stay initiative is aimed at providing an insight into Boost ambassador’s lives, while providing some much needed entertainment while the live music, and sports scenes remain on hold.
Alongside the in-house performances, Boost is launching a variety of campaigns encouraging users to "#stayathome", "#staypositive", and "#stayentertained". The mobile provider will also be running a series of games, with giveaways for participants. Followers could be in the running to win daily 240GB recharges that last an entire year, and one refurbished iPhone XS per week for a month.
As the campaign, and social restrictions continue, Boost Mobile will tap into the World Surfing League, and Motorsport partnerships to share interviews and unique content for fans. Even home workouts are on the cards, through a collaboration with SpotNetwork.tv and the W Training Facility in California, where many supercross and Xgames athletes regularly train.
“We want to share the message with our customers that just because we have to stay home, does not mean we can’t stay connected," said Boost Mobile General Manager, Jason Haynes.
"Whether with friends or family or staying connected to your passions and hobbies, we want young Aussies to share with us what being connected truly means to them.”
You don’t have to be a Boost Mobile customer in order to benefit from the #stay campaigns, all the content is available through the Boost Australia Instagram.
See what telcos are offering in response to COVID-19Anula Wiwatowska
Offsite Editorial Lead | Instagram