The Barbie dumb phone collab of your dreams is coming to Australia next week

Dylan Crismale - Digital Content Editor

Last updated 28 August 2024

The real-deal Barbie Phone will launch in Australia on September 5, retailing for $199.

This collaboration from HMD (the manufacturer behind recent Nokia phones) and Mattel isn't what you'd expect from a phone launching in 2024.

The Barbie Phone is what's known as a feature phone or dumb phone. It does your basics; calls and texts, but you won't find an app store loaded with Spotify or Instagram. It has a camera, but it's only 0.3MP, so don't expect the kind of photos you'd get on a smartphone. Plus, in terms of entertainment, you can play a Malibu-themed version of the classic Snake.

The phone is full of easter eggs including a missed call from Ken, "Hi Barbie" welcome voice and something is set to happen when you punch in the numbers that correspond with "BARBIE".

It's designed to be used as a fun way to digital detox. According to the market research company GWI, Gen Z has been embracing the digital detox movement. Since 2021, Gen Z seeing friends in person is up by 28% while talking to their friends online has dropped by 13%.

The phone comes with all sorts of accessories so you can live out your Y2K-Barbie-themed fantasies. It comes with two extra back covers, a pink battery, a pink USB-A to USB-C charging cable, stickers and sticker gems, a beaded lanyard and charms and a branded pink cleaning cloth.

You'll be able to get the Barbie Phone in-store from JB Hi-Fi, Big W, Officeworks, The Good Guys and Harvey Norman and online at Amazon.

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Dylan Crismale

Digital Content Editor

Dylan Crismale is a Digital Content Editor at WhistleOut, has been writing for almost a decade across a variety of Australian publications. He previously worked as a writer at Finder covering energy, internet and mobile plans. Dylan is passionate about finding the best deals to save people money and educating people about tech. When he's not sat at his desk Dylan loves working out, bingeing TV and hanging out with friends.

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