Apple’s iOS Loses Market Share in Australia and the US

Apple’s iOS lost a significant number of its users in Australia and the US over the past 12 months, but gained a larger portion of the pie in China, according to analysts Kantar Worldpanel.

Based on Kantar’s ongoing survey data, Apple lost 2.5 percent market share in Australia between October 2014 to the same period in 2015. With over 26 million active phones in the country, more than half a million Aussies have moved to Google’s Android platform, which enjoyed a 4.1 percent increase.

But bigger loses came from Apple’s home base, with a huge 8.5 percent swing away from iOS to Android, which now has two-thirds of the US market. Apple’s iOS was nearly neck-and-neck with Android at the end of last year, but has lost significant ground to the often-cheaper Android models.

Any loses Apple may feel around the world have been offset by an big improvement in the Chinese phone market. Apple is a reasonably new player here, and added 50 percent to its numbers from 2014. Now with 22.9 percent of the market, it is hard to see the enthusiasm for iPhones dying down in China next year.

European figures remained fairly static during the same period, with swings towards Apple in Germany and Great Britain, but movement away to Google in France and Italy.

You can check out the results using Kantar's interactive map below.

Joseph Hanlon

Editorial Director | X | LinkedIn

Joe Hanlon has been immersed in mobile phones, plans and the internet for over a decade, having written for publications like CNET, Techradar, Gizmodo and Lifehacker. He steers the editorial ship and makes sure that we are always serving up the most useful guides and recommendations. If you ever bump into Joe on the street, don't be afraid to ask for a phone recommendation. It's embarrassing how much he enjoys talking about this stuff. He also loves listening to podcasts, so feel free to email Joe with recommendations.

Read full bio