Oh hey, the Google Pixel 10 family didn't get more expensive

Alex Choros - Managing Editor + Group Telco Editor

Last updated 21 August 2025

After many leaks and teases, Google has finally revealed the Pixel 10 family. Despite global economic uncertainty that has seen electronics manufacturers increase prices, Google has kept Pixel 10 pricing in line with last year's models.

The latest Pixels continue Google's emphasis on AI features, including contextually aware "Magic Cue," which can inject relevant content into other apps. Bringing up a flight booking from your inbox while you're making a call to the airline, for example.

On the hardware front, all four phones are powered by the new Tensor G5 processor, which Google says has its most significant increase in performance yet. The Pixel 10 has a zoom lens for the first time, the Pixel 10 Pro Fold has the highest IP rating of any foldable to date, and every device benefits from MagSafe-like "Pixelsnap" wireless charging.

Before we go into the full details, the starting price for a Pixel 10 is still $1,349 for a 128GB model. The Pixel 10 Pro starts at $1,699 for a 128GB model, while the Pixel 10 Pro XL starts at $1,999 for a 256GB model. That's the same as a 256GB model for the Pixel 9 Pro XL, but Google dropped the 128GB variant for the XL this time around. Lastly, the Pixel 10 Pro Fold maintains its $2,699 starting price.

Pre-orders for all four phones start today. The Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL hit shelves on August 21, while the Pixel 10 Pro Fold is coming on October 9.

If you're looking at getting your Pixel on a plan, Telstra and Optus are currently aren't taking pre-orders for the Pixel 10 Pro Fold, while Vodafone is only ranging the Pixel 10 Pro XL this year.

Vodafone does have an eye-catching pre-order offer, however. Customers who pick up the Pixel 10 Pro XL on a Vodafone plan will get a free PlayStation 5 Slim Digital Edition, valued at $749.

Optus is doing a $600 discount on the three devices currently available, which works out to be a saving of $16.67 per month. Telstra has a similar offer, but the discount is a slightly smaller $500. That's a saving of $13.88 per month.

Compare plans for the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL below:

Optus	Optus $60 Optus Choice Plus Plan 100GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments Deal: $39/mth and 100GB/mth for first 12 months, then 60GB/mth and $60/mth or as notified. New services. Ends 12.11.26. Terms apply. $76.46/mth Min. cost $1,387.56 Go to Site	$76.46/mth (plan + phone) Min. cost $1,387.56	Go to Site
Optus	Optus $69 Optus Promo Plan 360GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments Deal: Upgrade & Protect included when you add a phone on a payment plan. Plus, get up to $10/mth SubHub credit for 12 mths. T&Cs apply. $106.46/mth Min. cost $1,417.56 Go to Site	$106.46/mth (plan + phone) Min. cost $1,417.56	Go to Site
Optus	Optus $70 Optus Choice Plus Plan 240GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments $107.46/mth Min. cost $1,418.56 Go to Site	$107.46/mth (plan + phone) Min. cost $1,418.56	Go to Site
Telstra	Telstra $84 Essential Upfront Mobile Plan 180GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments Deal: Get $10 off for first 12 months on new Upfront Essential Mobile Plan. New services only. Ends 05.10.26 $111.47/mth Min. cost $1,422.92 Link not supplied	$111.47/mth (plan + phone) Min. cost $1,422.92	Link not supplied
Telstra	Telstra $74 Basic Upfront Mobile Plan 50GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments $111.47/mth Min. cost $1,422.92 Link not supplied	$111.47/mth (plan + phone) Min. cost $1,422.92	Link not supplied
Telstra	Telstra $99 Premium Upfront Mobile Plan 300GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments Deal: Get $15 off for first 12 months on new Upfront Premium Mobile Plan. New services only. Ends 05.10.26 $121.47/mth Min. cost $1,432.92 Link not supplied	$121.47/mth (plan + phone) Min. cost $1,432.92	Link not supplied
Optus	Optus $90 Optus Choice Plus Plan 480GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments SubHub: Receive up to $20/mth SubHub credit when you have an active SubHub account with subs greater than $0. T&Cs apply $127.46/mth Min. cost $1,438.56 Go to Site	$127.46/mth (plan + phone) Min. cost $1,438.56	Go to Site

Optus	Optus $60 Optus Choice Plus Plan 100GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments Deal: $39/mth and 100GB/mth for first 12 months, then 60GB/mth and $60/mth or as notified. New services. Ends 12.11.26. Terms apply. $86.18/mth Min. cost $1,737.48 Go to Site	$86.18/mth (plan + phone) Min. cost $1,737.48	Go to Site
Optus	Optus $69 Optus Promo Plan 360GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments Deal: Upgrade & Protect included when you add a phone on a payment plan. Plus, get up to $10/mth SubHub credit for 12 mths. T&Cs apply. $116.18/mth Min. cost $1,767.48 Go to Site	$116.18/mth (plan + phone) Min. cost $1,767.48	Go to Site
Optus	Optus $70 Optus Choice Plus Plan 240GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments $117.18/mth Min. cost $1,768.48 Go to Site	$117.18/mth (plan + phone) Min. cost $1,768.48	Go to Site
Telstra	Telstra $84 Essential Upfront Mobile Plan 180GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments Deal: Get $10 off for first 12 months on new Upfront Essential Mobile Plan. New services only. Ends 05.10.26 $121.19/mth Min. cost $1,772.84 Link not supplied	$121.19/mth (plan + phone) Min. cost $1,772.84	Link not supplied
Telstra	Telstra $74 Basic Upfront Mobile Plan 50GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments $121.19/mth Min. cost $1,772.84 Link not supplied	$121.19/mth (plan + phone) Min. cost $1,772.84	Link not supplied
Telstra	Telstra $99 Premium Upfront Mobile Plan 300GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments Deal: Get $15 off for first 12 months on new Upfront Premium Mobile Plan. New services only. Ends 05.10.26 $131.19/mth Min. cost $1,782.84 Link not supplied	$131.19/mth (plan + phone) Min. cost $1,782.84	Link not supplied
Optus	Optus $90 Optus Choice Plus Plan 480GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments SubHub: Receive up to $20/mth SubHub credit when you have an active SubHub account with subs greater than $0. T&Cs apply $137.18/mth Min. cost $1,788.48 Go to Site	$137.18/mth (plan + phone) Min. cost $1,788.48	Go to Site

Optus	Optus $60 Optus Choice Plus Plan 100GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments Deal: $39/mth and 100GB/mth for first 12 months, then 60GB/mth and $60/mth or as notified. New services. Ends 12.11.26. Terms apply. $94.52/mth Min. cost $2,037.72 Go to Site	$94.52/mth (plan + phone) Min. cost $2,037.72	Go to Site
Vodafone	Vodafone $58 Small Plan 65GB data Vodafone 5G Network in selected areas with 5G devices 36 mths device payments Deal: Includes $13/mth off plan fees for first 12 months when you stay connected to this plan. Ends 29.10.26. T&Cs apply. $100.52/mth Min. cost $2,043.72 Go to Site	$100.52/mth (plan + phone) Min. cost $2,043.72	Go to Site
Vodafone	Vodafone $68 Medium Plan 220GB data Vodafone 5G Network in selected areas with 5G devices 36 mths device payments Deal: Includes $18/mth off plan fees for first 12 months when you stay connected to this plan. Ends 29.10.26. T&Cs apply. $105.52/mth Min. cost $2,048.72 Go to Site	$105.52/mth (plan + phone) Min. cost $2,048.72	Go to Site
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Optus	Optus $69 Optus Promo Plan 360GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments Deal: Upgrade & Protect included when you add a phone on a payment plan. Plus, get up to $10/mth SubHub credit for 12 mths. T&Cs apply. $124.52/mth Min. cost $2,067.72 Go to Site	$124.52/mth (plan + phone) Min. cost $2,067.72	Go to Site
Optus	Optus $70 Optus Choice Plus Plan 240GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments $125.52/mth Min. cost $2,068.72 Go to Site	$125.52/mth (plan + phone) Min. cost $2,068.72	Go to Site
Telstra	Telstra $84 Essential Upfront Mobile Plan 180GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments Deal: Get $10 off for first 12 months on new Upfront Essential Mobile Plan. New services only. Ends 05.10.26 $129.52/mth Min. cost $2,072.72 Link not supplied	$129.52/mth (plan + phone) Min. cost $2,072.72	Link not supplied
Telstra	Telstra $74 Basic Upfront Mobile Plan 50GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments $129.52/mth Min. cost $2,072.72 Link not supplied	$129.52/mth (plan + phone) Min. cost $2,072.72	Link not supplied
Telstra	Telstra $99 Premium Upfront Mobile Plan 300GB data Telstra 5G Network in selected areas with 5G devices 36 mths device payments Deal: Get $15 off for first 12 months on new Upfront Premium Mobile Plan. New services only. Ends 05.10.26 $139.52/mth Min. cost $2,082.72 Link not supplied	$139.52/mth (plan + phone) Min. cost $2,082.72	Link not supplied
Optus	Optus $90 Optus Choice Plus Plan 480GB data Optus 5G in selected areas (exc NT) with a 5G device 36 mths device payments SubHub: Receive up to $20/mth SubHub credit when you have an active SubHub account with subs greater than $0. T&Cs apply $145.52/mth Min. cost $2,088.72 Go to Site	$145.52/mth (plan + phone) Min. cost $2,088.72	Go to Site

There are a couple of hardware changes across the entire Pixel 10 family. To start, every new device is powered by Google's in-house Tensor G5 chipset. While Google has historically not made a big deal about performance increases or "speeds and feeds", this year it's boasting that the CPU is 34% faster. The chipset also has a new Image Signal Processor for improved image and video quality.

All Pixel 10 devices now feature Qi2 wireless charging, which Google is calling Pixelsnap. Similar to iPhone's MagSafe, the technology enables magnetic wireless charging, as well as other accessories like grips and stands. Notably, the Pixel 10 phones will work with MagSafe accessories. The Pixel 10 Pro XL has the 25W wireless charging speeds, making it the fastest of the bunch. The other three phones max out at 15W. On a related note, every Pixel 10 also has a slightly larger battery than its predecessor.

And lastly, all Pixel 10 devices have Gorilla Glass Victus 2 on the front and back, an IP68 water-resistance rating, and will receive seven years of major operating system and security updates. This is unchanged from last year's models, other than in the case of the Pixel 10 Pro Fold. While the Pixel 9 Pro Fold had an IPX8 rating, the Pixel 10 Pro Fold improves this to IP68. This means the Pixel 10 Pro Fold is also dust resistant, marking the first time we've seen this spec on a foldable phone.

When it comes to the individual phones, the standard Pixel 10's key change is a new camera setup. The Pixel 10 is the first "entry-level" Pixel phone to get three rear-facing cameras. These include a 48MP primary lens, a 13MP ultra-wide lens, and a 10.8MP 5x zoom lens. The primary lens and ultra-wide on paper seem like a downgrade from the 50MP and 48MP lenses on last year's Pixel 9, but we'll need to test the phones to see how performance actually compares.

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The main change unique to the Pixel 10 Pro and Pixel 10 Pro XL is a brighter, more power-efficient display. Cameras are unchanged from last year. These include a 50MP primary lens, a 48MP ultra-wide lens, and a 48MP 5x zoom lens. The Pixel 10 Pro XL also benefits from revamped speakers, promising more powerful bass and stereo audio.

Last but not least is the Pixel 10 Pro Fold. Google says it has entirely re-engineered the phone's hinge to make it more durable. Similarly, the internal display has been reinforced with "anti-impact films" to give the Pixel 10 Pro Fold a better chance of surviving drops. The external display is a little larger at 6.4-inch, but the internal display is still an 8-inch panel. As with the other Pixel 10 Pro models, cameras are unchanged on the Fold. You still get a 48MP primary lens, a 10.5MP ultra-wide, and a 10.8MP 5x zoom lens.

Here's a complete rundown of how the Pixel 10 family compare in terms of hardware:

Pixel 10 models compared

	Pixel 10	Pixel 10 Pro	Pixel 10 Pro XL	Pixel 10 Pro Fold
Display	6.3-inch Actua	6.3-inch Super Actua	6.8-inch Super Actua	6.4-inch Actua / 8-inch Super Actua
Resolution	1080p+	1280p+	1344p+	1080p+ / 2076p+
Refresh Rate	60Hz - 120Hz	1Hz - 120Hz	1Hz - 120Hz	60Hz - 120Hz / 1Hz - 120Hz
Rear Cameras	48MP + 13MP + 10.8MP	50MP + 48MP + 48MP	50MP + 48MP + 48MP	48MP + 10.5MP + 10.8MP
Front Camera	10.5MP	42MP	42MP	10MP + 10MP
Processor	Tensor G5	Tensor G5	Tensor G5	Tensor G5
Storage	128GB - 256GB	128GB - 1TB	256GB - 1TB	256GB - 1TB
Water-Resistance	IP68	IP68	IP68	IP68
Battery	4,970mAh	4,870mAh	5,200mAh	5,015mAh
RAM	12GB	16GB	16GB	16GB
5G	Sub 6	Sub 6	Sub 6	Sub 6
Protection	Gorilla Glass Victus 2	Gorilla Glass Victus 2	Gorilla Glass Victus 2	Gorilla Glass Victus 2
Thermometer	No	Yes	Yes	No
Wireless Charging	Qi2	Qi2	Qi2.2	Qi2
Price	From $1,349	From $1,699	From $1,849	From $2,699
	See plans	See plans	See plans	See plans

On the AI front, there are naturally a few new features.

These are available across the entire Pixel 10 family and include the following:

Magic Cue: Magic Cue proactively surfaces contextual information across apps on your Pixel. For example, if you're calling an airline, Magic Cue can bring up your flight details in the phone app as you place the call. Or if you're replying to a friend asking about a planned dinner, Magic Cue can pull the reservation details if you're the one who made the booking.
Daily Hub: Daily Hub is a new briefing pane, similar to Samsung's Now Brief, that pulls info about your day in one place.
Take a Message: If you miss or decline a phone call, this feature will give you real-time transcripts from the call, and suggest next steps.
Live Translate: Like recent Samsung flagships such as the Galaxy S25 family, the Pixel 10 family can automatically translate between languages in phone calls. Google's twist on this is that the translation will be read in the caller's voice, rather than a generic robot voice.
Camera Coach: Camera Coach offers suggestions for shot composition when taking photos
Auto Best Take: Building on Best Take from past models, Auto Best combines similar group photos into one for a result where everyone is looking at the camera.

Here's full pricing for the Pixel 10 family:

Pixel 10 pricing

Phone	RRP
Pixel 10a (128GB)	$849
Pixel 10a (256GB)	$999
Pixel 10 (128GB)	$1,349
Pixel 10 (256GB)	$1,499
Pixel 10 Pro (128GB)	$1,699
Pixel 10 Pro (256GB)	$1,849
Pixel 10 Pro (512GB)	$2,049
Pixel 10 Pro (1TB)	$2,399
Pixel 10 Pro XL (256GB)	$1,999
Pixel 10 Pro XL (512GB)	$2,199
Pixel 10 Pro XL (1TB)	$2,549
Pixel 10 Pro Fold (256GB)	$2,699
Pixel 10 Pro Fold (512GB)	$2,899
Pixel 10 Pro Fold (1TB)	$3,249

When it comes to colours, the Pixel 10 is available in Frost, Obsidian, Lemongrass, and Indigo. The Pixel 10 Pro and Pixel 10 Pro XL are available in a choice of Obsidian, Porcelain, Jade, or Moonstone. And the Pixel 10 Pro Fold is available in Jade or Moonstone.

Alongside the Pixel 10 family, Google announced the Pixel Watch 4 and Pixel Buds 2a.

The Pixel Watch 4 gets a slight redesign, now featuring curved glass over the display. More importantly, it's the first Pixel Watch 4 that can actually be repaired. If you damaged a previous model, Google would replace it rather than fix it.

Otherwise, the big new Pixel Watch 4 feature is Gemini-powered fitness coaching. This includes personalised fitness and sleep plans, as well as in-the-moment guidance.

The Pixel Watch 4 starts at $579 and will be available from October 9.

The Pixel Buds 2a add noise cancellation to Google's "A Series" buds for the first time, and feature a smaller and lighter design. They promise up to seven hours of playback per charge, which increases to 20 hours with the case. Notably, the battery in the case is replaceable.

The Pixel Buds 2a will retail for $239 and will be available from October 9.

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Alex Choros

Managing Editor + Group Telco Editor | X | Instagram | Threads | LinkedIn

Alex Choros is the Managing Editor of WhistleOut Australia and an award-winning journalist. He's been writing about consumer technology for over a decade and is an expert on the Australian telco sector, to the point where he knows far too many phone and internet plans by heart. In addition to leading the WhistleOut editorial team, Alex is responsible for ruining the office Sonos with his troubled taste in music.

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