The entire iPhone 12 family is now available, which means you have a very important decision to make: what colour is your new best friend going to be?
iPhone 12 and iPhone 12 mini colours
This year, the iPhone 12 and iPhone 12 mini are now available in six fabulous colours:
We'll take you through what we think of each colour below.
Black
The colour black means business, whether it's the kind of business you do in a suit and tie or a ninja outfit and a pair of nunchucks. Either way, the black iPhone 12 is the one for kicking butt.
It may be no coincidence, then, that black is also the best colour for hiding scuffs or scratch-marks. So your iPhone can look as fierce as you are.
White
White is most definitely the classiest choice - the Princess Diana of iPhone colours. Elegant in its simplicity, the white iPhone 12 stands out without trying too hard.
White is also a lot easier to find in your bag. Not that you would be so vulgar as to carry a bag, of course.
Red
Red will make your iPhone go faster. I definitely wouldn't lie to you about that. But if I did, maybe it's not surprising, as the red iPhone 12 is definitely the devil child of the bunch. Choose this one if you're mad, bad and dangerous to know.
But there's a twist. As part of Apple's PRODUCT(RED) range, until December 31 every purchase of this iPhone contributes directly to a global fund to combat COVID-19.
Blue
What's cooler than being cool? The ice-cold blue iPhone 12, that's what. This colour is sixteen kinds of alright for anyone who wants their phone looking super chill.
Green
For the green-at-heart, this iPhone 12 sends a message: you're all about the environment. And with an iPhone that's actually true. The iPhone 12 launch coincided with Apple's announcement it plans to have net zero climate impact across the entire business by 2030.
If you've got yourself a brand-spanking new iPhone, you want everyone who doesn't have one to know how to feel about it. The green iPhone 12 sends a message: you wish you had this phone.
Purple
The purple iPhone 12 is so lavender you can smell it from here. And unlike a lavender plant, it's very easy to look after. So if you like maximum flower power and minimum effort, this is the iPhone for you.
iPhone 12 Pro and iPhone 12 Pro Max colours
The iPhone 12 Pro and iPhone 12 Pro Max are available in four fantastic shades:
Silver
Similar to white, silver should be your iPhone colour of choice if you want class with a little extra pizazz. It's glitzy, it's glamorous. But definitely still dignified.
Graphite
The colour to choose if you're a pencil, I guess? Honestly, there's not a lot to say about graphite. But maybe that's a good thing. If you want something that's simple and understated, this is the one for you.
Gold
If you feel your iPhone 12 Pro is worth its weight in gold, then this colour is for you. Dress your precious baby up in the clothes it so richly deserves. Sing to it at night. Tell it how much you love it. Or don't, if that feels weird. But definitely go for gold.
Pacific Blue
Pacific Blue? More like Blue Steel. Insert the Zoolander joke of your choice here. But seriously, blue may be a traditionally cool colour, but the Pacific Blue iPhone 12 Pro looks hot. It's different, without being too different. We like.
Jacqui Dent
Editorial Strategist
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