Australia’s struggles with rural connectivity could be an opportunity in disguise

Fergus Halliday - Digital Content Editor

Last updated 28 April 2025

A new report by OpenSignal has suggested that regional areas will remain a battleground for Australia’s mobile providers following the shutdown of Telstra and Optus’ 3G networks.

According to the data, OpenSignal found that Australian users with the least consistent mobile service were 19% more likely to switch to another provider than those with “highly consistent” services.

The report – which compared monthly churn rates between OpenSignal users with the worst and best mobile network experiences across a number of metrics – highlighted reliability, quality and consistency as key drivers of churn and found that Aussies who struggled to find a signal were 11% more likely to change to a new mobile provider than those who enjoyed the lowest amount of downtime.

Although some of the findings above might sound obvious in that a higher rate of churn is exactly what you’d expect to correlate with a lower quality of service, OpenSignal’s dataset also highlighted a “substantial difference” in network quality in more regional parts of Australia as an opportunity for mobile providers looking to pick up customers.

As per the report, “Operators could turn these regional disparities into competitive advantages via targeted localised go-to-market strategies”.

Unsurprisingly, OpenSignal found that a large portion of regional Australia still rates poorly when it comes to consistent and reliable connectivity. The report found that users in regional parts of Western Australia, South Australia or the Northern Territory spent more than 5% of the time without any mobile connectivity. Meanwhile, Aussies in some parts of Queensland spent more than 10% of their time struggling to find a signal.

“Even within the same state, performance can vary significantly, like in the case of Queensland and New South Wales, where high-performing and underperforming areas are close to each other,” the report said.

OpenSignal’s report comes just months after Vodafone and Optus signed a network-sharing agreement that has doubled the footprint of the former and made it (along with its many MVNOs) a more viable option for those living in regional areas. If you’re keen to take advantage of those new options and change it up you can find a snapshot of the most popular mobile plans that use either the Vodafone or Optus networks in the widget below.

#1	TPG Editor's Pick	TPG Editor's Pick 30GB Small Plan 30GB data at download speeds up to 150Mbps Vodafone 5G Network in selected areas with 5G devices Deal: 50% off - $15/mth for first 6 months, then $30/mth ongoing. Available until withdrawn. T&Cs apply. $15.00 Per 1 Month Renewal Link not supplied	$15.00 Per 1 Month Renewal	Link not supplied
#2	Vodafone	Vodafone $58 Small Plan 65GB data Vodafone 5G Network in selected areas with 5G devices $58.00/mth Min. cost $58 Go to Site	$58.00/mth Min. cost $58	Go to Site
#3	felix mobile	felix mobile felix 25GB Mobile Plan 25GB data at download speeds up to 150Mbps On the Vodafone 5G/4G Mobile Network Deal: Get 50% off your first 3 mths when you switch to felix. $15/mth for first 3 mths, then $30/mth. Use promo code FELIX50. T+Cs apply $30.00 Per 1 Month Renewal Go to Site	$30.00 Per 1 Month Renewal	Go to Site
#4	Kogan Mobile	Kogan Mobile Medium - 365 Day Flex Plan 200GB data On the Vodafone 4G Mobile Network Deal: Get 200GB data for only $190 on the Medium 365 Day Flex Plan. Offer ends 30.11.26 $190.00 Per 365 Day Renewal Go to Site	$190.00 Per 365 Day Renewal	Go to Site
#5	Lyca Mobile Editor's Pick	Lyca Mobile Editor's Pick Unlimited Plan S 50GB data at download speeds up to 100Mbps Vodafone 5G Network in selected areas with 5G devices Deal: $15 for first 6 renewals when you activate this plan. Offer ends 31.12.26. T&Cs apply $15.00 Per 28 Day Renewal Link not supplied	$15.00 Per 28 Day Renewal	Link not supplied
#6	iiNet	iiNet 100GB Large Plan 100GB data at download speeds up to 250Mbps Vodafone 5G Network in selected areas with 5G devices Deal: 50% off - $22.50/mth for first 6 months, then $45/mth ongoing. Available until withdrawn. T&Cs apply. $22.50 Per 1 Month Renewal Link not supplied	$22.50 Per 1 Month Renewal	Link not supplied
#7	Lebara Mobile	Lebara Mobile $250 SIM Plan - 365 Days 260GB data at download speeds up to 150Mbps Vodafone 5G Network in selected areas with 5G devices Deal: Get the $250 SIM for $179 online when you sign up by 05.10.26 $179.00 Per 365 Day Renewal Link not supplied	$179.00 Per 365 Day Renewal	Link not supplied

Looking for a new NBN plan?

These are the most popular NBN 50 plans with WhistleOut users this week:

#1	Dodo Editor's Pick	Dodo All Fixed Line nbn® Editor's Pick nbn50 Unlimited Plan All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Incl. $30/mth discount for 6 months based on the standard price $87.99/mth. Ends 08.12.26. T&Cs apply. $57.99/mth for first 6 mths, then $87.99/mth Min. cost $57.99 Go to Site*	$57.99/mth for first 6 mths, then $87.99/mth Min. cost $57.99	Go to Site
#2	amaysim	amaysim All Fixed Line nbn® NBN50 All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Includes $40/mth off for the first 6 months ($30 NBN Sale + $10 Standard Intro offer), then $85/mth. Ends 04.10.26 $45/mth for first 6 months, then $85/mth Min. cost $45 Go to Site	$45/mth for first 6 months, then $85/mth Min. cost $45	Go to Site
#3	Tangerine Telecom	Tangerine Telecom All Fixed Line nbn® Value Plus NBN 50/20 All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Includes $25/mth off for the first 6 mths, $64.90/month for first 6 months, then $89.90/month. $64.90/mth for first 6 mths, then $89.90/mth Min. cost $64.90 Go to Site	$64.90/mth for first 6 mths, then $89.90/mth Min. cost $64.90	Go to Site
#4	TPG	TPG All Fixed Line nbn® nbn50 Unlimited Plan All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: $69.99/mth for first 6 months, then $89.99/mth. T&Cs apply. $69.99/mth for first 6 mths, then $89.99/mth Min. cost $69.99 Link not supplied	$69.99/mth for first 6 mths, then $89.99/mth Min. cost $69.99	Link not supplied
#5	Aussie Broadband	Aussie Broadband All Fixed Line nbn® Value nbn - Unlimited All Fixed Line nbn® nbn® 47/18 Mbps Unlimited Data Deal: Includes $25 off for the first 6 months. Promo code SPRING25. $95/mth after promo ends 15.11.26 $70/mth for first 6 months, then $95/mth Min. cost $70 Link not supplied	$70/mth for first 6 months, then $95/mth Min. cost $70	Link not supplied
#6	Superloop	Superloop All Fixed Line nbn® Extra-value nbn50/20 All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Incl. $20/mth off for 6 months! $69/mth for 6 mths, then $89/mth + Bundle & Save $69/mth for first 6 mths, then $89/mth Min. cost $69 Go to Site	$69/mth for first 6 mths, then $89/mth Min. cost $69	Go to Site
#7	iiNet	iiNet All Fixed Line nbn® nbn50 Liimitless All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Includes $20/mth off for 6 mths – $69.99/mth for first 6 months, then $89.99/mth. Use code SAVE20FOR6 $69.99/mth + $10 Upfront for first 6 mths, then $89.99/mth Min. cost $79.99 Link not supplied	$69.99/mth + $10 Upfront for first 6 mths, then $89.99/mth Min. cost $79.99	Link not supplied
#8	Belong	Belong All Fixed Line nbn® NBN Standard Plus – Unlimited All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Includes $36 off for 6 months - $55/mth for first 6 mths, then $91/mth (Offer ends 04.11.26) + Free $80 Mobile SIM $55/mth for first 6 mths, then $91/mth Min. cost $55 Go to Site	$55/mth for first 6 mths, then $91/mth Min. cost $55	Go to Site
#9	Kogan Internet	Kogan Internet All Fixed Line nbn® Silver Unlimited All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Incl. $11/mth off for 12mths. $69.90/mth for first 12 months then revert back to $80.90/mth. Offer available until withdrawn. $69.90/mth for first 12 mths, then $80.90/mth Min. cost $69.90 Go to Site	$69.90/mth for first 12 mths, then $80.90/mth Min. cost $69.90	Go to Site
#10	Flip	Flip All Fixed Line nbn® Unlimited Family nbn50 All Fixed Line nbn® nbn® 50/17 Mbps Unlimited Data Deal: Incl. $16.90/mth off for 6 months - $68/mth for first 6mths then $84.90/mth. New customers only. Ends 31.10.26. T&Cs apply. $68/mth for first 6 mths then $84.90/mth Min. cost $68 Go to Site	$68/mth for first 6 mths then $84.90/mth Min. cost $68	Go to Site

Fergus Halliday

Digital Content Editor

Fergus Halliday is a journalist and digital content editor at WhistleOut Australia. He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school before interning at magazines like CRN Australia and freelancing for publications like the AU Review, Gizmodo, Kotaku, GamesHub, Press Start, ScreenRant, Superjump, Nestegg, and more.

Read full bio