Daily Mail Australia: Have phones got too expensive? How the new iPhone 12 Pro Max will set you back $2,369 thanks to super-fast 5G and a 12 megapixel camera


Appeared in: Daily Mail Australia
Available online: Direct Link
14 October 2020

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iPhone 12 Pro Max


WhistleOut spokesperson Kenny McGilvary discusses survey findings showing how much Australians are willing to pay for a new phone.

New survey findings from WhistleOut, Australia’s phone and internet comparison site, has revealed iPhone fans are willing to pay more for their handsets than other customers and the majority plan to buy the gadgets outright.

Out of the 600 Australians questioned, more than 55 per cent are interested in buying an iPhone 12 and 69 per cent of those people intend to snatch one up in the next few weeks.

But half of Australians say upwards of $1,000 is too much to pay for a new phone, but the figure drops to 35 per cent for those interested in buying an iPhone 12.

For the pricey models, one-in-three people interested in buying an iPhone 12 are happy to pay up to $2,000 for a new handset.

The data also found 75 per cent of people are being more conservative with their money due to the financial impacts of the coronavirus pandemic.

WhistleOut spokesperson Kenny McGilvary said the findings indicate a trend towards Australians purchasing phones outright.

'We have seen a marked decrease in people looking to find phones on contract plans, which is how Australians have typically bought flagship devices,' he said.

'The survey results confirm the trend for Australians now preferring to buy handsets outright rather than on contracts, but price doesn’t appear to be such a strong factor for those Australians who want an iPhone 12.'


About WhistleOut

  • 3.5 Million Global Visitors Per Month
  • 4 countries; USA, CA, AUS, SG
  • Full time price monitoring teams
  • 100% independent

WhistleOut compares a wide range of the mobile phone and internet plans in the market, with an easy to use interface to help every Australian choose the best option for their needs.

Whether it is a cheap prepaid SIM, or a brand new iphone on a plan, WhistleOut's unique engine searches the market and standardises all the complexity into an easy to use comparison table with accurate prices for every situation.

Media Contact

Kenny McGilvary

Kenny McGilvary is our Media Contact, based in Sydney. Our team works with journalists to provide expert commentary and data related to mobile phones, internet and PayTV. We have team members with experience offering commentary for TV, radio and online. If you are a member of the media and would like to talk, please get in touch with Kenny.

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