ALDI kills Unlimited, joins the minutes club


WhistleOut
21 November 2013

Despite starting out as a promising contender, ALDIMobile continues to slash at its popular Unlimited plan – this time taking away the ‘unlimited’ part completely.

While originally offering customers unlimited standard national calls and unlimited SMS and MMS, the renamed $35 Plan now comes with 2500 minutes of calls, 2000 SMS and 500 MMS, as well as 2.5GB of data.

By making these restrictions the new official inclusions on the plan, and scrapping the ‘unlimited’ advertising, at least ALDImobile is becoming more transparent about what you’re getting for your $35.

In September, ALDImobile introduced an acceptable use policy to limit the amount of calling, texting and downloading its customers could do: reducing data use to 400MB each day, and calls to 2500 minutes per 30-day period. Texts and MMS were reduced to 2000 and 500 every 30 days’ respectively.

This is not the only major change to ALDI’s popular unlimited / $35 plan since the retailer launched its mobile brand in Australia. Just one month ago, the Telstra MVNO halved the included data from 5GB to 2.5GB, stating that the move reflected that the majority of ALDIMobile customers use less than 1GB of data each month.

Naturally, customers who had signed on for the plan because of the generous data allowance were less than thrilled with the plan adjustments.

With this latest cut, disgruntled customers will probably take to message boards to rabble rouse about the move - but should keep in mind that, as the $35 Plan is prepaid with no contracts, ALDI are free to shuffle their service at any time.

However, the good news is that ALDI customers aren’t locked into a contract and don’t need to pay termination fees. So if anyone’s really unhappy about the changes, they know what to do.

If you're looking for an unlimited monthly mobile service, compare plans here.


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