ALDI kills Unlimited, joins the minutes club


WhistleOut
21 November 2013

Despite starting out as a promising contender, ALDIMobile continues to slash at its popular Unlimited plan – this time taking away the ‘unlimited’ part completely.

While originally offering customers unlimited standard national calls and unlimited SMS and MMS, the renamed $35 Plan now comes with 2500 minutes of calls, 2000 SMS and 500 MMS, as well as 2.5GB of data.

By making these restrictions the new official inclusions on the plan, and scrapping the ‘unlimited’ advertising, at least ALDImobile is becoming more transparent about what you’re getting for your $35.

In September, ALDImobile introduced an acceptable use policy to limit the amount of calling, texting and downloading its customers could do: reducing data use to 400MB each day, and calls to 2500 minutes per 30-day period. Texts and MMS were reduced to 2000 and 500 every 30 days’ respectively.

This is not the only major change to ALDI’s popular unlimited / $35 plan since the retailer launched its mobile brand in Australia. Just one month ago, the Telstra MVNO halved the included data from 5GB to 2.5GB, stating that the move reflected that the majority of ALDIMobile customers use less than 1GB of data each month.

Naturally, customers who had signed on for the plan because of the generous data allowance were less than thrilled with the plan adjustments.

With this latest cut, disgruntled customers will probably take to message boards to rabble rouse about the move - but should keep in mind that, as the $35 Plan is prepaid with no contracts, ALDI are free to shuffle their service at any time.

However, the good news is that ALDI customers aren’t locked into a contract and don’t need to pay termination fees. So if anyone’s really unhappy about the changes, they know what to do.

If you're looking for an unlimited monthly mobile service, compare plans here.


Comments

WhistleOut

Australia's Leading Site For Comparing Mobile Phones & Plans

We unpack 3,330 complex mobile phone plan combinations from 28 carriers so you can find a new plan in seconds.

Start Comparing


  • Optus
  • Telstra
  • Vodafone
  • Virgin Mobile
  • Amaysim
  • Boost Mobile
  • Vaya
  • Woolworths


Compare phones and plans from the following carriers...

Personal

Business

Featured Deals

Samsung Galaxy Note 7 - compare plans & prices

Compare plans & prices for the new Samsung Galaxy Note 7 here including any special promotions being offered...

Save $3/month for the First 3 Months

Selected Vaya SIM plans are discounted for the first 3 months & include no-lock in contract & a Price Beat Guarantee. Ends 6th September...

New Telstra Signature Enhanced

Check out Telstra's new affordable smartphone that is Blue Tick rated for excellent regional coverage and starts at just $55/month.

Yomojo Special Offer

For a limited time buy one month of a Yomojo no lock-in Unlimited SIM plan and get the following 2 months completely FREE!