It was puzzling to say the least when Nokia unveiled its new 808 PureView camera-centric smartphone at MWC. Puzzling not because of its niche target market, nor because of its seemingly overpowered 41MP sensor. What really had us scratching our heads was that Nokia was proudly announcing this fantastic new camera technology and that it was headed straight for the all-but-dead Symbian operating system (OS).
Now Microsoft has confirmed that the magic behind the PureView camera system will make its eventual debut on the Windows Phone platform, the OS to which Nokia recently shifted its efforts.
Looking at the Nokia 808 PureView as a demonstration model, rather than an esoteric niche device, definitely makes more sense to us. Nokia is seeing great success via its rebirth in the Windows Phone market. The Finnish giant isn’t out of the woods just yet, but if things keep going the way they have we should see Nokia back up with the main contenders in no time.
One of the problems of the Windows Phone platform for developers is that it’s fairly restrictive when it comes to differentiating your product from another. Microsoft puts strict guidelines as to screen sizes, resolutions, processors and even physical parameters to some degree. As a result the only way manufacturers have really been able to make their devices stand out amongst the WP crowd is to throw in more memory, exclusive apps, AMOLED displays or a by providing a unique external design.
Concentrating on camera technology, something that Nokia has already earned a reputation for, could be just what Nokia needs to attract Windows Phone customers to its particularly flavour of WP.
Unfortunately there’s no tangible timeline just yet. Senior Vice President Jo Harlow has stated that there’s no definitive date for a Windows Phone PureView device right now, but we can definitely expect one… eventually.