ALDI kills Unlimited, joins the minutes club
Summary: ALDI Mobile continues to slash at its popular Unlimited plan – this time taking away the ‘unlimited’ part completely.
Despite starting out as a promising contender,
ALDIMobile continues to slash at its popular Unlimited plan – this time taking away the ‘unlimited’
While originally offering customers unlimited standard
national calls and unlimited SMS and MMS, the renamed $35 Plan now comes with 2500
minutes of calls, 2000 SMS and 500 MMS, as well as 2.5GB of data.
By making these restrictions the new official inclusions on
the plan, and scrapping the ‘unlimited’ advertising, at least ALDImobile is
becoming more transparent about what you’re getting for your $35.
In September, ALDImobile introduced an acceptable use policy
to limit the amount of calling, texting and downloading its customers could do: reducing data use to 400MB each day, and calls to 2500 minutes per 30-day
period. Texts and MMS were reduced to 2000 and 500 every 30 days’ respectively.
This is not the only major change to ALDI’s popular unlimited / $35 plan since the retailer launched its mobile brand in Australia. Just
one month ago, the Telstra MVNO
halved the included data from 5GB to 2.5GB,
stating that the move reflected that the majority of ALDIMobile customers use
less than 1GB of data each month.
Naturally, customers who had signed on for the plan because
of the generous data allowance were less than thrilled with the plan
With this latest cut, disgruntled customers will probably take to message boards
to rabble rouse about the move - but should keep in mind that, as the $35 Plan
is prepaid with no contracts, ALDI are free to shuffle their service at any
However, the good news is that ALDI customers aren’t locked
into a contract and don’t need to pay termination fees. So if anyone’s
really unhappy about the changes, they
know what to do.
If you're looking for an unlimited monthly mobile service, compare plans here.
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